Creative thinking and action is the precondition for innovation. This is even more true in times of global challenges as the ones we are confronting today. We work in the conviction that all domains of society need a cultural dimension in which the uman being and immaterial values represent the starting point for all action. Referring to the principles of sustainable development, we believe that sustainable economic development cannot happen if social and ecological factors are neglected. Many years of experience in regional- and tourism development made us aware that creativity at work and a cultural orientation make the work more interesting and enjoyable. But they also contribute fundamentally to better outputs and as such, increased economy.